The Ultimate Guide to Google Local Services Ads

If you’re a local business looking to boost your online visibility and attract more customers in your area, you’re in the right place. Google local service ads are a powerful advertising tool designed to help service-based businesses like yours connect with potential customers who are actively searching for the services you offer.

Understanding Google Local Services Ads

So, what exactly are Google Local Services Ads? Unlike traditional Google Ads that appear at the top of search results, LSAs are displayed separately in a dedicated section above organic search results. They feature service providers in the local area along with their ratings, reviews, and contact information, making it easier for users to find and choose the right business for their needs.

Getting Started with Google Local Services Ads

Setting up your Google Local Services Ads account is the first step towards harnessing the power of LSAs for your business. The process is relatively straightforward but requires careful attention to detail. You’ll need to provide information about your business, including your name, address, phone number, and the services you offer. Google will also verify your business and conduct background checks to ensure the safety and reliability of service providers listed on LSAs.

Optimising Your Google Local Services Ads

Once your account is set up, it’s time to optimise your Google Local Services Ads for maximum effectiveness. One of the most important aspects of optimisation is crafting compelling ad copy that resonates with your target audience. Highlight your unique selling points, such as years of experience, special certifications, or satisfaction guarantees, to stand out from the competition and attract more clicks.

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Measuring Success and ROI

As with any marketing campaign, it’s essential to track your Google Local Services Ads’ performance and measure your return on investment (ROI). Key performance indicators (KPIs) such as the number of leads generated, conversion rates, and cost per lead can help you evaluate the effectiveness of your ads and make informed decisions about your advertising budget.

Why You Should Always Ask for Monthly Reporting with Agency Services

It doesn’t matter what type of agency you’re hiring; you need to ensure that you ask for monthly reporting. While this is often standard with reputable companies, there are some that will try to avoid this responsibility. You should be persistent that you want to hear from the team every month, and you can view evidence of what they’re working on. Monthly reporting keeps you in the loop without micromanaging, and it can give you peace of mind with your investment. Let’s take a look at the benefits of monthly reporting so you can see for yourself why it’s important.

Checking In on Goals

Outsourcing means you must trust the agency and allow them to do their job. There’s no need to micromanage since you’re hiring experts to take over optimisation. However, this doesn’t mean that you should just sit back and let them do what they want. You need monthly reporting so that you understand what they’re doing and whether it’s generating the type of results your business requires.

Therefore, always analyse monthly reporting and ensure your business is moving in the right direction. Think about this as a summary of what the team has been doing, and you can decide whether you want to continue the relationship.

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For Accountability

While outsourcing is about allowing an expert team space to work, you also have to ensure there are measures in place to keep them accountable. This is exactly what reporting does. You see evidence of what they’ve been working on and what results they’ve achieved.

This is particularly important if you have a long-term contract. Some teams can get comfortable in this situation. But, you also have to make sure you’re making the right investment for your business, which means seeing results month after month.

For Reassurance

Sometimes, you just need to be reassured that your business is moving in the right direction. You might be in a position where you don’t want to bother the team when they’re working. Well, this is where regular reporting comes in. You can see exactly what the agency has been doing and the results they’re getting. This can give you confidence in their abilities, allowing you to relax and reap the benefits.

Remember that you’re giving an agency free rein to do what they want without reporting. This is the way you can ensure you’re happy with how things are going and don’t have to stress about optimisation.


Google Local Services Ads are a valuable tool for local businesses looking to increase their online visibility and attract more customers. By understanding how LSAs work, optimising your ads for maximum effectiveness, and staying ahead of emerging trends, you can leverage this powerful advertising platform to grow your business and achieve your goals. If you haven’t already explored the world of Google Local Services Ads, now is the perfect time to get started and take your business to new heights.

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