Introduction
Today, Google AdWords is used by over a million businesses. To be completely honest, though, how many of those companies are making the most out of AdWords? Assume that you have worked diligently to launch your campaigns. But what if your Google ads for e-commerce aren’t being seen by anyone? Two factors influence Google’s decision to display your ads, which will increase the quantity of impressions you receive, your bid, and the caliber of your advertisement.
Optimize Your Search Ads for Max Impressions
Many people are unaware that to ensure that people see your stuff, a high bid is not always necessary. You could instead concentrate on the caliber of your advertisement.
Making sure your chosen keywords are extremely relevant to the target audience is the first thing you can do (use Google’s Keyword Planner to get ideas) and if you can use those precise keywords in the copy of your advertisement, that will be even better. Once you have chosen the right keywords, they will work for the retargeting ads on Google as well.
Making sure your landing page is excellent and directly related to your promises is the second way you can concentrate on relevancy.
Improve Your Retail Advertising for Maximum Visibility
The most advantageous aspect of Google ads for e-commerce is the highly targeted traffic they generate. You see, the people who find your ads are the ones who have typed in highly specific search terms, which indicates that they are prepared to buy and know exactly what they want.
This helps provide prospective buyers with a great deal of information before they ever click on your advertisement. Retargeting ads on Google brings back these clients in the future.
Additionally, Google shopping ads appear above organic results and standard text ads at the top of the search page. Because shopping ads are the first thing that catches a prospect’s attention, this helps you get more exposure.
In a shopping advertisement, you have no room for additional text, so you must concentrate on crafting the perfect title.
Reduce Wasted Advertising Expenses by Mastering Your Negative Terms
While impressions are undoubtedly a key component of a profitable Google AdWords campaign, there is one aspect of impressions that you should be cautious of.
You know, a lot of companies run on the mistaken belief that the more people who view their advertisements, the better! More impressions must inevitably translate into more sales, right?
Even though you might receive thousands of impressions and clicks every day, what if these come from leads that aren’t the right kind? What if you’re squandering cash on leads who would never purchase your product anyway by paying for their clicks? Retargeting ads on Google also works in the best way for generating leads in the future.
AdWords offers a free way to set up negative keywords. All you have to do is find keywords that might be related to your offering, but aren’t contained on your website. If your website sells sports equipment exclusively to men, for instance, you should add “women” as a negative search term.
Create Unique Ads for Every Product
For successful Google ads for e-commerce act like an online retailer with a jewelry section. The advertisements that are currently running highlight your jewelry line as a whole rather than concentrating on any one item.
Let’s now pretend that I am a prospective client who uses Google to look up “yellow earrings.”
Can you see the issue here? You might be losing out on a ton of potential sales if you don’t create ads for specific products that potential customers might search for. This is because Google might not find your ad relevant to the specific search term, so it might go unnoticed or be skipped over (if the prospect clicks on an ad that more closely matches exactly what he searched for).
They are fantastic since they assist you:
- Make you stand out from the competition* allow you to provide potential customers with more details about your company without going over your word limit
- Increase your CTR by 10–15% on average
Retarget Like the Pros
Naturally, no company owner would turn away one or two new clients. However, it can take some time for someone to go from clicking your advertisement for the first time to purchasing from you.
What then is the substitute? What if you concentrated on prospective clients who have already expressed interest in your products and website?
You can achieve this precisely with retargeting ads on Google, which makes sure that people who have already visited your website see your ads repeatedly by leveraging the cookies that were dropped into their browsers.
Conclusion
In conclusion, if your e-commerce business isn’t making the most out of AdWords, you might be losing out on a ton of possible sales. Always choose the best strategy for your Google Ads campaign which includes the best plan for the retargeting Ads on Google as well. Additionally, after the advertisement goes live, you must monitor, assess, test, and adjust to make sure your pay-per-click marketing is generating the leads, traffic, and conversions you had hoped for.
