Who is Maxine Dwyer?
Maxine Dwyer is a name rapidly gaining recognition across the UK, especially among fans of home improvement and lifestyle television. Known as the “extreme cleaner” on the popular BBC One show Clean It, Fix It, Maxine has emerged as more than just a TV personality—she is a force in the professional cleaning industry. With a strong background in commercial and biohazard cleaning, she’s the co-founder of Cachet Cleaning and Environmental Services, an enterprise she runs with her daughter Jasmine.
Maxine’s warmth, drive, and no-nonsense approach to cleaning have earned her a special place in the hearts of viewers. Her unique combination of technical skill and heartfelt empathy makes her stand out in a crowded field. But behind the scenes of her public persona lies an inspiring personal journey of entrepreneurship, family, and professionalism.
Early Life and Background
Maxine Dwyer was born in September 1965 in the United Kingdom. Although she tends to keep her private life away from the limelight, it is understood that her early years were shaped by a strong work ethic and a desire to help others. Her passion for cleanliness wasn’t just about aesthetics—it was about improving lives. This mindset laid the foundation for her future business endeavors and television career.
Rise to Prominence: Clean It, Fix It
Maxine Dwyer first caught national attention through her role on the BBC home transformation show Clean It, Fix It. In this program, a trio comprising Maxine (the cleaning expert), Asher Edwards (the carpenter), and Tommy Walsh (the builder) visit cluttered homes and work together to give them a total refresh—all in a single day.
Maxine’s role is pivotal. While the others handle furniture and construction, she tackles the deep grime, mold, and mess that accumulate over years of neglect or difficulty. Her attention to detail and creative cleaning hacks—like using baking soda and vinegar or essential oils for natural disinfectants—make her segments especially popular with viewers looking for budget-friendly home maintenance advice.
Her standout work on the show didn’t just bring sparkling kitchens and organized closets to British homes; it also helped residents feel emotionally and psychologically uplifted by their cleaner, safer environments. Maxine often speaks about how cleanliness is a form of self-care, and that has resonated powerfully with the show’s audience.
Entrepreneurial Journey: Cachet Cleaning and Environmental Services
Before the cameras rolled on her television debut, Maxine was already an established name in the commercial cleaning sector. She co-founded Cachet Cleaning and Environmental Services, a professional cleaning company based in Luton, England. This business goes beyond just mopping floors and dusting furniture—it includes biohazard cleaning, pest control, exterior maintenance, and more.
Maxine co-runs this venture with her daughter Jasmine, who is also deeply involved in the cleaning world. Jasmine has appeared alongside her mother on ITV’s Call the Cleaners, further strengthening their shared commitment to high-quality service and customer care.
The company’s portfolio includes domestic homes, offices, and even crime scenes—a testament to the extensive skill set and professionalism Maxine brings to every task. This is not just a job for her; it’s a calling to bring safety, hygiene, and dignity to the spaces people inhabit.
Maxine Dwyer’s Cleaning Philosophy
What makes Maxine Dwyer so beloved is her philosophy on cleanliness. She views it as more than just a routine chore—it’s a lifestyle, an act of respect, and a source of mental clarity. She is a strong advocate for using natural, non-toxic cleaning solutions. Products like baking soda, lemon, vinegar, and essential oils are often recommended in her segments, and these resonate well with environmentally-conscious audiences.
Her approach is practical and budget-friendly, offering solutions that are accessible to people from all walks of life. Maxine emphasizes the psychological impact of clutter and grime and aims to empower people to regain control over their living environments.
In her words, “A clean home is not about perfection; it’s about peace.” This sentiment sums up why so many viewers relate to her and trust her advice.
Maxine Dwyer Husband and Family Life
One of the most frequently searched questions online is “Who is Maxine Dwyer’s husband?” Despite her public persona, Maxine has kept details about her marriage and husband largely out of the spotlight. It is known that she is married, but she prefers to maintain a boundary between her personal and professional life.
This discretion only adds to the respect people have for her. In an age where personal details are often public currency, Maxine’s decision to focus on her work and keep her family life private demonstrates admirable integrity.
However, she does share a close professional and personal bond with her daughter, Jasmine. Their mother-daughter partnership in running Cachet Cleaning highlights a strong familial foundation based on mutual respect and shared values.
Social Media Presence and Public Influence
Maxine Dwyer has also made waves on social media, particularly TikTok, where she shares cleaning tips and insights from her professional experiences. Her videos often receive thousands of views, with viewers praising her clear instructions and genuine passion.
Her social media presence serves as an educational tool and an extension of her on-screen personality. Whether it’s teaching how to get grime off tiles or how to organize under-sink cabinets, Maxine provides real value to her followers.
She uses her platform not just for tips, but for motivation, encouraging people to take small steps toward big changes in their homes and lives.
Recognition and Net Worth
Maxine Dwyer’s consistent hard work has earned her an estimated net worth of £1 million, a figure that continues to grow thanks to her expanding media presence and business success. This figure reflects her success not only as a TV personality but also as a business owner and public speaker.
Her credibility as an expert in extreme cleaning has made her a trusted name in the UK. She is frequently invited to speak on panels, make guest appearances, and collaborate on lifestyle features with other well-known personalities.
Legacy and Future Prospects
As Maxine Dwyer continues to expand her reach through media and business, her influence is only expected to grow. She serves as an inspiration for aspiring entrepreneurs, especially women in trade and service industries.
Her ability to balance professional success with personal privacy, all while providing genuine help to others, makes her a modern role model. Whether you’re watching her on Clean It, Fix It or following her company’s journey, Maxine represents the very best of passion-driven success.
In a world increasingly cluttered—both literally and figuratively—Maxine Dwyer offers clarity, purpose, and a sparkling clean path forward.
Final Thoughts
Maxine Dwyer is more than just a cleaner—she’s a healer of homes, a mentor to women, and a savvy entrepreneur. From tackling extreme hoarding cases to co-running a multi-service cleaning business, her work uplifts lives and inspires better living conditions. Her story is a powerful reminder that cleanliness is not just about hygiene but about hope, dignity, and transformation.
To follow more profiles like this and read similar inspiring journeys, stay tuned to Digi Blogs—your source for real stories behind real people.
